Learn how to attract tenants with marketing tips on your newly renovated rental property

When your rental property has just undergone a renovation, time is of the essence. Every vacant day eats into your ROI. Strategic marketing helps attract the right tenants quickly—while maximizing the return on your renovation spend. Here’s how to do it right.

1. Treat Your Property Like a Product Launch

A newly renovated unit deserves more than a rushed Kijiji post or a couple of blurry phone photos. Think of it like launching a product:

Build anticipation: Tease the property on your company’s social media before it’s listed.
Create a “Coming Soon” listing: Use this to build a waitlist of interested tenants before final cleanup is done.

2. Invest in Professional Photography and Videography For Rental Properties

Images are the first (and often only) impression you’ll get.

Use wide-angle lenses to show space clearly.
Shoot at the right time of day—natural light sells.
Include photos of upgrades: Show the new flooring, appliances, lighting fixtures, or tilework.
Create a virtual tour or walkthrough video: Helps reduce in-person no-shows and appeals to out-of-town renters.

Tip: Add call-outs in your photos or video—“Brand-new stainless appliances,” “Quartz countertops,” etc.

3. Write Rental Listings That Sell

Most listings bury the lead or describe upgrades generically. Instead:

Start with what’s new: e.g., “Fully renovated 2BR with new kitchen, bathroom, and flooring.”

Use bullet points for clarity. Example:

– Brand new kitchen with quartz countertops and soft-close cabinetry  
– Full bathroom remodel with rain shower and built-in shelving  
– Energy-efficient windows and new in-unit washer/dryer

Include keywords tenants search for: “pet-friendly,” “parking included,” “in-unit laundry,” “close to transit,” etc.

4. Choose the Right Platforms To Promote Your Rental Property

Don’t just stick with Facebook Marketplace and Craigslist. Depending on your region, expand to:

Platform	Best For
Zillow/Rentals.ca	Serious renters looking for long-term leases
Facebook Marketplace	Wide reach, but higher noise
Kijiji/Craigslist	Local searchers—include lots of images
PadMapper/TorontoRentals	Urban centres with high tenant turnover
TikTok or Instagram Reels	Showcase before-and-afters in short video format

Tip: Tag location-based hashtags on Instagram: #TorontoRentals #PeterboroughLiving

5. Targeted Rental Property Paid Ads

Use geo-targeted Facebook and Google Ads to promote the listing. Narrow down by:

Location (within 10–25 km of the address)
Demographics (age, renter profile, income level if appropriate)
Interests (moving, apartments, student housing, etc.)

Keep ads short and visual-heavy. Example headline:

“Fully Renovated 2BR in Downtown—Brand New Kitchen, Parking Included. Available Now.”

6. Leverage Renovation Before/After Content

People love transformation stories. Use your reno photos to create content like:

Instagram carousel: “Swipe to see the transformation”
Blog post: “How we modernized this 70s unit for today’s renters”
Facebook post: “This space went from outdated to move-in ready. What do you think?”

This not only builds trust but creates social proof that you maintain your properties.

7. Reputation and Reviews Matter

Even a great unit will struggle if your company has poor online reviews.

Ask happy tenants to leave Google reviews
Respond to all reviews, especially critical ones, showing you care and take feedback seriously

Feature positive reviews in your listings or social posts.

8. Offer Incentives That Make Sense

Early lease-up bonuses can move your unit faster. Examples:

1 month free on a 13-month lease
$100 gift card for approved tenants who apply within 48 hours
Free parking for the first 3 months

Just avoid slashing rent unless necessary. Lead with value, not desperation.

9. Use Strategic Signage and Local Outreach

If the property is on a walkable street:

Add a “Now Leasing” sign with a text-for-info number or QR code
Flyers in local cafés or grocery stores can still work in the right neighborhoods

10. Partner with Local Employers or Schools

If you’re near a university, hospital, or business park:

Offer exclusive access or discounts to employees or students
Get on employee housing boards or classified lists

Marketing rental properties after a renovation is more than just showing it’s clean and new. You need to position the space, communicate the upgrades, and make it easy for tenants to imagine themselves living there. With the right strategy, your renovated unit won’t sit empty for long.

Marketing Your Renovated Property: Tips and Strategies to Attract Tenants Fast